Glossary

Definitions

Glow Up

The name of our company and the platform that offers beauty and wellness software solutions. Always capitalize both words, and never write “glow up.”

Glow Up Premium

Glow Up’s premium subscription plan for beauty professionals. The Premium plan includes features like advanced booking tools, analytics, and exclusive discounts on partner products.

Book

The primary action we want clients to take on the platform, encouraging them to book services with beauty professionals.

Clients

People who use Glow Up to book beauty and wellness services. We use “clients” instead of “users” to emphasize the relationship between them and the beauty professionals.

Services

The offerings provided by beauty and wellness professionals, such as haircuts, massages, and skincare treatments. Services are customizable and vary based on the professional’s expertise.

Merchants

Beauty and wellness experts who use Glow Up to manage appointments, track revenue, and engage with clients. We always refer to them as “merchants” or “professionals” rather than “providers” or “vendors.”

Dashboard

The control panel that professionals use to manage their bookings, view analytics, and access marketing tools. The dashboard is customizable to suit different business needs.

Booking Flow

The series of steps a client follows to book a service. This includes selecting a service, choosing a professional, setting a date and time, and confirming the appointment.

Notifications

Alerts and updates that inform clients and professionals about upcoming appointments, reminders, and promotions. Notifications can be received via email, SMS, or in-app.

Reviews

Feedback left by clients about their experience with a professional or service. Reviews are essential for building trust and improving service quality.

Words to Use

Like this

• appointment
  Example: “Schedule an appointment with your favorite stylist.”
• book
  Example: “Tap here to book your next massage.”
• merchant
  Example: “Our merchants are industry-certified experts.”
• dashboard
  Example: “Manage your bookings from your personalized dashboard.”

Not this

• reservation
  Use “appointment” instead.
• provider
  Use “professional” instead.
• panel
  Use “dashboard” instead.

Feel free to use these definitions and word preferences in copy. They are here to guide you or serve as a reference for internal communications.

Usage Guidelines

• Log In / Log Out / Sign Up (verbs): “Log in to access your dashboard.”
• Login (noun): “What is your login information?”
• Website: “Visit the Glow Up website.”
• Anytime: “You can book an appointment anytime, anywhere.”

Some words have multiple acceptable spellings or usages. Here’s how we standardize terms in our documentation and communications.